Facebook shouldn’t be for work.


So a guy walked up to me in a bar…*

*usually all my best stories come from a line like that…

No, I knew him. We had been friends for years.

To give context, I had noticed he had been commenting on a lot of my blog posts I had shared to Facebook. Making fun, getting his mates in on stupid jokes about “how seriously I took my job…”

It’s already laughable, but wait – there’s more to this weirdness.

He approached me and said, “Looks like you’re really smashing it at work.” My immediate response was “Yeah, I like to think am” followed with “but I don’t know why you have to be so cruel about it?”

He laughed, lifted his head back and took a deep breath. I could tell he was going to give it to me straight so I asked again, “What’s the main issue here? I’m not sure I understand the joke.”

He looked at me and said.

“Thomi, I think people have a problem with, well, there’s a fine line between what is work and what is personal. Facebook shouldn’t be for work, that’s what Linkedin is for, people get annoyed when they have to see work stuff on your Facebook….”

I couldn’t help but laugh internally – poor thing, having to see a weekly post about recruitment on his Timeline. I wanted to say “You know, there’s a fantastic feature called ‘Hide from Timeline’. Groundbreaking, right!”

But no, I continued to listen, astounded as he continued to carry on about how horrible it was, and how inconvenient it was for people to scroll through and stumble across my work bits and pieces when there is already another “perfect platform” like Linkedin.

I picked up my bag and politely replied, “I don’t think people have a problem with it, I think you do. I think you’re stubborn to think like that in a world full of networks, likes, followers and connections.”

He shrugged his shoulders.  And I walked away.

A few days later, I came back to thinking – is it necessary to post my work related material on Facebook?

The way I see it is, I’m creating a personal brand and it is so important to continue with it. A brand that follows me and my achievements, and my insights professionally and personally. Can you imagine if Gary Vaynerchuk had listened to anyone who said “You shouldn’t be posting work on Facebook” ??

In years to come, personal branding will become a part of your professional life. With so many social media platforms its already becoming a thing. And with networks becoming larger, more and more people are going to be able to determine your characteristics with how you present yourself in LIFE… not just one side of the spectrum.

Professional and personal are slowly becoming one.

I’ll give him 5 years to come back to me and tell me I’m not right, and see what he’s done in that time.


Over and out!

Thomi Keogh