Calling all Mid-Level CRM & Automation Marketing Professionals!

YOU:

You're a CRM & Marketing Automation Specialist — you're thoughtful about email strategy and knowledgeable on best practices, CRM landscape, KPIs and new technology. You're a strategic thinker who can comfortably get in the weeds and deploy a campaign or troubleshoot database challenges.

You possess strong organisational, execution, analytical & reporting skills and have developed an extensive knowledge of all aspects of CRM Marketing including ESP infrastructure, campaign building, email design, deployment and deliverability. You love to test and iterate and are experienced developing, executing and analysing A/B or multivariate tests.

You ride confidently amidst seas of change and are interested in taking on more than your core responsibilities. My client is an impressive tech start-up and will require a crew with thick skin, resilience & motivation!
  
THE ROLE:

You will have the opportunity to assist with strategy and implement a CRM & email program from scratch. You will be working across a company-wide email strategy and roadmap, as well as day-to-day execution, management, reporting and optimisation of email marketing campaigns for customer retention and acquisition. 

You will have the opportunity to work across strategy, production, delivery, and performance of all email communications including lifecycle emails, transactional emails, promotional and win-back campaigns. In addition, you will be responsible for collaborating with the creative and product teams to develop cross-channel email & CRM initiatives that will drive business growth.
  


RESPONSIBILITIES:
  

• Direct marketing campaign planning and reporting
• Effective sales conversion and testing methods
• Ability to utilise CRM systems such as Salesforce or similar
• Ability to utilise marketing systems such as Marketo, ExactTarget, Silverpop
• Understanding of marketing technology requirements
• Exceptional written and verbal communication skills
• Project and team management skills
• Experience across HTML & CSS as well as Email Marketing Design
• Skills in manipulating pivot tables within Excel for deep-dive analysis