Just Digital People is thrilled to collaborate with a premier travel and tourism brand, presenting an exciting opportunity for a Paid Media Manager to join their Brisbane head office. This role is pivotal in shaping and executing paid media strategies across the ANZ region, enhancing brand visibility, and driving customer acquisition.
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About the Role

As the Paid Media Manager, you'll report to the Global Performance Marketing Leader based in London and work closely within the digital hub. Leading a Paid Media Specialist, your mission is to elevate the brand's digital presence through innovative campaigns across platforms like Google Ads, Meta Ads, LinkedIn, and programmatic channels.

Key Responsibilities

• Develop and implement tailored paid media strategies for the ANZ market, aligning with regional brand objectives.
• Oversee and optimize campaigns to meet KPIs, ensuring maximum ROI.
• Manage and mentor the Paid Media Specialist, promoting a collaborative and growth-focused environment.
• Efficiently allocate and manage the paid media budget, providing regular performance reports to local and global teams.
• Collaborate with local teams to integrate paid media strategies with broader digital marketing efforts.
• Stay abreast of industry trends, competitor activities, and emerging technologies to inform strategic adjustments.
• Prepare detailed reports on campaign performance, offering actionable insights to stakeholders.​

About You

• Over 5 years of experience in performance marketing or similar roles.
• Extensive hands-on experience managing paid media campaigns across various digital channels.
• Proven track record in managing large budgets and achieving measurable results in ROI and key performance indicators.
• Skilled in team management and mentoring, fostering a collaborative environment.
• Proficient in tools like Google Ads, Meta Ads Manager, LinkedIn Ads, SA360, DV360, and analytics platforms such as GA4.
• Strong analytical skills with expertise in data interpretation and strategy optimization.
• Experienced in B2B marketing with a focus on lead generation and nurturing leads through the marketing funnel.​

Why Join Us?

This is more than a job; it's a chance to be part of a performance-focused team with a winning mentality. You'll have the opportunity to build new processes from scratch, shaping the paid media function to meet future business needs. With the support of a team that prioritizes learning, knowledge sharing, and mutual support, your professional growth is guaranteed.

If this sounds like you then Apply now! 

Alastair | Just Digital People
M: 0466 343 848
E: Alastair@justdigitalpeople.com.au