Just Digital People is thrilled to partner with one of the largest companies in the travel and tourism sector to find a dynamic Paid Media Specialist. This is your chance to join a high-performing team, offering you the opportunity to make a significant impact and shape the future of travel & tourism in Australia.

Why This Role Stands Out

• Strategic Impact: Play a pivotal role in building and refining paid media processes from the ground up.
• High Visibility: Your successes will be recognized by leadership, opening doors for career advancement.
• Collaborative Culture: Work in an environment that values learning, knowledge sharing, and mutual support.
• Exciting Industry: Be part of the vibrant travel and tourism sector, contributing to inspiring campaigns.​

 What You'll Be Doing

• Campaign Development: Design and execute paid media campaigns across Google Ads, Meta Ads, and LinkedIn, aligning with overall marketing goals.
• Performance Optimization: Monitor campaign performance, conduct A/B testing, and implement strategies to meet and exceed KPIs.
• Budget Management: Assist in budget allocation, track daily pacing, and reallocate funds strategically to maximize performance.
• Collaboration: Work closely with brand teams and content creators to ensure cohesive and effective campaigns.
• Market Analysis: Stay abreast of industry trends and conduct competitor analysis to identify opportunities and maintain a competitive edge.
• Reporting: Prepare detailed reports on campaign performance, providing actionable insights for continuous improvement.​

Who You Are

• Possess 4+ years of experience managing paid media campaigns across digital channels like paid search, display, and social media.
• Demonstrated success in developing data-driven strategies, managing budgets, and delivering measurable results.
• Expertise in platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Skilled in lead generation strategies and executing full-cycle campaigns to attract and engage potential customers.
• Proficient in analyzing paid advertising reports and using data insights for decision-making and campaign optimization.
• Familiarity with tools like SA360, GA4, Google Tag Manager, and Google Ads Editor is highly valued.​

If this sounds like you then Apply now! 

Alastair | Just Digital People
M: 0466 343 848
E: Alastair@justdigitalpeople.com.au