Just Digital People is thrilled to collaborate with a premier travel and tourism brand, presenting an exciting opportunity for a Paid Media Manager to join their Brisbane head office. This role is pivotal in shaping and executing paid media strategies across the ANZ region, enhancing brand visibility, and driving customer acquisition.

Why This Role Stands Out

• Strategic Impact: Play a pivotal role in building and refining paid media processes from the ground up.
• High Visibility: Your successes will be recognized by leadership, opening doors for career advancement.
• Collaborative Culture: Work in an environment that values learning, knowledge sharing, and mutual support.
• Exciting Industry: Be part of the vibrant travel and tourism sector, contributing to inspiring campaigns.​

 What You'll Be Doing

• Campaign Development: Design and execute paid media campaigns across Google Ads, Meta Ads, and LinkedIn, aligning with overall marketing goals.
• Performance Optimization: Monitor campaign performance, conduct A/B testing, and implement strategies to meet and exceed KPIs.
• Budget Management: Assist in budget allocation, track daily pacing, and reallocate funds strategically to maximize performance.
• Collaboration: Work closely with brand teams and content creators to ensure cohesive and effective campaigns.
• Market Analysis: Stay abreast of industry trends and conduct competitor analysis to identify opportunities and maintain a competitive edge.
• Reporting: Prepare detailed reports on campaign performance, providing actionable insights for continuous improvement.​

Who You Are

• Possess 4+ years of experience managing paid media campaigns across digital channels like paid search, display, and social media.
• Demonstrated success in developing data-driven strategies, managing budgets, and delivering measurable results.
• Expertise in platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Skilled in lead generation strategies and executing full-cycle campaigns to attract and engage potential customers.
• Proficient in analyzing paid advertising reports and using data insights for decision-making and campaign optimization.
• Familiarity with tools like SA360, GA4, Google Tag Manager, and Google Ads Editor is highly valued.​

If this sounds like you then Apply now! 

Alastair | Just Digital People
M: 0466 343 848
E: Alastair@justdigitalpeople.com.au