Our client is an established outdoor/lifestyle brand with a highly engaged 3.8M+ audience, a proven product-market fit, and serious marketing momentum. They’re already investing $2M+ in annual ad spend, producing 1,500+ videos per year, and generating revenue across a 70% Meta / 30% Google split.

Now they’re looking for a Senior Digital Marketing Manager to help drive the next phase: 2–4x growth.
If you’re commercially sharp, performance-obsessed and thrive on turning data + creative into revenue, this is your opportunity to make a visible impact at scale.
  
Why You’ll Want This Role

• You’ll manage a multi-million-dollar paid media budget.
• You’ll have a high-volume creative engine (1,500+ videos annually) to test and scale.
• You’ll influence both paid and organic strategy.
• You’ll work with an engaged, passionate outdoor/lifestyle audience.
• You’ll focus on real commercial growth — not vanity metrics.

This is a role where performance improvements translate directly into revenue growth.
  
What You’ll Be Responsible For:

Paid Media Leadership

• Own and scale Meta and Google Ads performance (70% Meta / 30% Google revenue mix).
• Optimise a $2M+ annual ad budget across acquisition and retargeting.
• Lead structured testing across creative, audiences, offers and funnels.
• Drive improvements in ROAS, CAC and LTV.

Analytics & Performance Insights

• Own GA4 tracking and reporting.
• Translate data into clear strategic action.
• Build reporting that drives decisions, not just dashboards.

Paid + Organic Growth Alignment

• Align paid media strategy with organic content output.
• Leverage 1,500+ annual video assets for continuous performance testing.
• Identify scalable growth opportunities across channels.

Website & Conversion Optimisation

• Improve landing page performance and site conversion rates.
• Run A/B tests to increase revenue per visitor.
• Collaborate on UX and funnel improvements.

  
What You’ll Bring

• Experience managing significant paid media budgets (ideally seven figures).
• Strong hands-on expertise in Meta and Google Ads.
• Advanced working knowledge of GA4 and performance reporting.
• A commercial mindset focused on revenue and growth.
• A test-and-learn mentality with structured experimentation experience.

Credentials matter less than proven results. Own the growth engine. Scale what’s already working.

Ready to make an impact? Send your CV and a short cover letter directly to jess@justdigitalpeople.com.au. We want to hear about your results, your ideas, and why this role excites you.

No generic applications—show us what you’ve achieved and what you’d bring to this high-growth outdoor brand!