We are on the hunt to find a Social Media Specialist to join one of Brisbane's leading marketing and design agencies.
  
Our client has a been around for 10 years and has a diverse clientele that have a social media presence on various platforms, including LinkedIn, Facebook, Instagram, YouTube, X, and TikTok.

Must be able to:

• Develop, refine, and execute social media strategies for diverse brands.
• Conduct audience segmentation and research.
• Ensure error-free, grammatically correct copy for all content.
• Maintain multiple content calendars.
• Manage various social media accounts, ensuring consistent posting schedules.
• Collaborate closely with brands to craft key messaging and extract relevant information.
• Adapt tone of voice for individual brands seamlessly.
• Generate innovative content and campaigns, identifying gaps in social media presence.
• Utilise social media scheduling and management tools proficiently.
• Analyse social media performance using analytics tools.
• Make data-driven decisions based on interpretation of data.
• Set up and optimise paid advertising campaigns, understanding ad targeting and budget management.
• Stay updated on social media trends and utilise hashtags effectively.

What will be involved?

• Conduct client research to understand their businesses and B2B landscape.
• Create engaging content for social media platforms, collaborating with design/video teams.
• Develop and execute social media strategies, setting goals and identifying target audiences.
• Communicate closely with clients to gather information for social media posts.
• Schedule and post content at optimal times for maximum reach and engagement.
• Analyse monthly social media reports, using metrics and tools like Google Analytics.
• Manage paid advertising campaigns to reach target audiences and meet marketing objectives.
• Stay updated on industry trends and best practices for effective strategy adaptation.
• Maintain content calendar for consistent posting aligned with client objectives.
• Conduct A/B testing to optimise content, posting times, and ad creative.
• Ensure compliance with platform guidelines and legal regulations.
• Explore collaborations and partnerships to expand reach and engagement.
• Monitor and engage with online communities on client accounts to foster positivity.

What is required from you?

• Able to provide examples of social strategies you have created and implemented on Facebook, Instagram, LinkedIn, TikTok, YouTube and/or Twitter/X, and be able to summarise their performance.
• Minimum five years’ experience, ideally working on social media accounts for multiple brands. 
• Able to provide References.

Interview process: 1-2 interview stages with a view to an immediate start.

To apply for this position, click on the link below or for a confidential discussion please contact Lily Bourn on 0488 019 719 or lily@justdigitalpeople.com.au